Anglia Builds International LINKFresh®
Presence in Australia
Australian deployment partner secures first
LINKFresh customer
Cambridge, UK.
Anglia Business Solutions announces the company has successfully secured its
first LINKFresh customer in Australia. Sydney based The N&A Fruit
Distributors is a family owned business comprised of four divisions,
covering fresh produce wholesale, repacking for major supermarkets,
organics, and export to Asia and the Middle East. The Microsoft
Dynamics NAV based LINKFresh solution will be deployed by Anglia’s
Authorised LINKFresh Reseller in Australia; Dialog Information Technology.
Commenting on the project, Mr Rob Cathels, Director, The N&A Fruit
Distributors said; “The need to replace the current system is driven by a
number of factors, including the complexities of managing an expanding an
evolving business and the desire to stay ahead of our competitors. One
of the key features that attracted us to Microsoft Dynamics NAV is its
robust reporting and business intelligence capabilities that will allow us
to enter data once and use it many times for different purposes”
Mr Cathels also said that improving the availability of real-time management
information would give the business a great competitive advantage.
“Microsoft Dynamics NAV is specifically designed to help businesses, like
The N&A Fruit Distributors, to harness the benefits of sophisticated
business management software by providing, for example, a familiar and user
friendly interface,” said Mr James Simpson, Director, Business Solutions
Group, Microsoft Australia. “In this case, the combination of the LINKFresh
fresh produce industry add-on and Microsoft Dynamics NAV delivered an
off-the-shelf solution, keeping costs down and ensuring quick deployment,”
he said.
Commenting on the win, David Hurley, Anglia’s Managing Director said, “We
are pleased that the industry specific functionality within LINKFresh has
helped secure this 30 user contract for our partner Dialog. Dialog has
identified a significant new vertical market opportunity with more than 200
fresh produce organisations in Australia that could benefit from the
LINKFresh solution. Anglia’s team look forward to a successful
deployment at N&A Fruit Distributors as the foundation for further success
with the product in the southern hemisphere”.
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